Element magazine has a NZ readership of 140,000 people and could quite easily be New Zealand's flag bearer of conscious ecology, and business inclusive of food, health, community and leisure.
Listen to how James, being Editor of such a prestigious publication where one moment he may meet an energetic and inspirational person doing something that encouragers other people to follow suit, and the next message may be of an ecological report that is so devastating and disempowering. Yet, as a family man with two young boys, his resolve becomes even stronger to engage in publishing and sharing information and knowledge that can make this world a better place for us all to live.